Digital Luxury Group
China’s Covid-19 Challenge Could Boost Luxury E-Commerce Again
The first coronavirus lockdowns in 2020 proved a major turning point for services like Tmall’s Luxury Pavilion. General manager Janet Wang weighs in on what’s changed and what’s next as Shanghai enters lockdown again.
Which Brands Resonated Most in China This Fashion Month?
This season, labels relied on a variety of tactics to activate the world’s largest luxury market.
Fashion Magazines Hit as Luxury Ad Spend Dwindles
Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.