Evrnu

In the weeks since one of the industry’s most promising recycling start-ups filed for bankruptcy, big brands have put more money and more commitment into bringing innovations to market.

Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.

At VOICES 2019, renowned fashion journalist and author Dana Thomas lifted the lid on how fast fashion is damaging the environment while championing the female pioneers blazing the trail and affecting real change.    

The companies that produce fashion’s textiles have long hovered behind the scenes, but growing consumer awareness of the industry’s environmental impact is creating brand-building opportunities further down the supply chain.