Femina Group

In the world’s fourth-largest country, a pioneering 40-year-old publishing dynasty continues to keep the foreign media giants at bay with an integrated multi-platform strategy. In the third part of a Special Briefing on Fashion Media Game Changers, BoF speaks to Svida Alisjahbana, chief executive of Indonesia's Femina Group.

From perks for the pampered to deliveries to the wilderness, Indonesia’s retailers are pulling out all the stops to attract a growing number of fashion consumers.