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The Battle for India’s $16 Billion Beauty Market Intensifies
Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Amazon and Walmart Brace for Crucial Diwali Showdown
This year’s weeks-long festive period is instrumental for the retail giants, who are both angling for a bigger slice of India’s burgeoning e-commerce market.
How to Leverage Myntra to Expand in India
Partnering with the e-commerce giant is an increasingly popular way to tap the India opportunity but it comes with downsides like deep discounting.