Despite a stronger recovery than most, China is not immune from the economic pain of the pandemic. Are global brands ready for the challenges that China’s ‘new normal’ will bring?

Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.

At BoF’s annual VOICES gathering, Fosun Fashion Group Chairman Joann Cheng urged global brands to look beyond China’s usual urban markets.

New and rapidly evolving markets offer exciting opportunities for the fashion industry, but the sector also faces an internal reckoning as it struggles to measure up to growing demands for a more inclusive future.