The hotly anticipated tie-up between Kanye West’s Yeezy brand and Gap launched with a blue puffer jacket made from recycled nylon.
This week, everyone will be talking about Gap’s earnings (and any clues about its upcoming Yeezy line), the return of vacation travel and hopes for a rebound in makeup sales.
BoF sits down with Gap’s VP global creative director Len Peltier to hear how the apparel company uses its creative campaigns to represent and engage its community.
As young consumers demand brands reflect their values, companies are increasingly turning to ambassadors with platforms on issues from social justice to environmentalism. But striking an effective partnership can be tricky for both parties.
Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost?
BoF talks to 8 global experts to learn how fashion companies can help create a more diverse and inclusive workforce by overhauling their hiring practices.
Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.
From earlier sales to in-store fulfilment, retailers must find creative solutions to succeed during an unprecedented holiday season.