The platform has a proven ability to turn beauty products into overnight sensations — but for how long?
A few beauty brands have taken advantage of LA’s weather, space and concentration of influencers to stage the pandemic’s first live product launch events. Others are finding success with virtual 'parties.'
In the age of 'clean' beauty and a demand for transparency, beauty companies are making sometimes costly decisions to reformulate key products to address customer feedback.
BoF’s Lauren Sherman and Chantal Fernandez sit down with Glow Recipe Founders Sarah Lee and Christine Chang to unpack the marketing strategy behind the K-beauty-inspired start-up.