Social media-friendly personalities helped transform Anastasia Beverly Hills into a cosmetics empire and made its founder a billionaire. Now, they’re starting to eat its lunch.

The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner.

The singer opens up exclusively to BoF about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as her retail partner.