Hims
Latest News & Analysis
Report: DTC Wellness Brand Hims Seeks Deal to Go Public
The healthcare brand is exploring the potential deal through a merger with a blank-check acquisition company that could value it at more than $1 billion.
Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer
This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.
The BoF Podcast: Building Disruptive Direct-to-Consumer Brands
Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.
How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales
The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.
Start-Up School | Chapter 3: Find Product-Market Fit
Matching a great product to a big market can only happen through continual experimentation, iteration and incorporation of customer feedback.