The healthcare brand is exploring the potential deal through a merger with a blank-check acquisition company that could value it at more than $1 billion.

This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.

Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.

The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.

Matching a great product to a big market can only happen through continual experimentation, iteration and incorporation of customer feedback.

With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.