Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.

China’s influencers are the latest cohort to challenge long-dominant international players for a share of the world’s second-largest beauty market.

When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.

Morphe, Huda Beauty and other colour cosmetics lines are investing heavily in skin care, but successfully making the leap from one category to the other requires finesse.

For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.

Huda Kattan's 48 million followers trust her on makeup. Will they trust her on skin care too? The entrepreneur spoke to BoF about how she plans to conquer a new category.

Catch up on the live discussion with the beauty influencer-turned-entrepreneur, who talks about the challenges of running a billion-dollar beauty company in the age of coronavirus.

With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.