IWC
Do Watch Buyers Really Care About Sustainability?
IWC’s chief executive says it will keep leaning into its environmental message. But the watchmaker has scrapped a flagship sustainability report, and sustainability was less of a focus overall at this year’s Watches and Wonders Geneva.
IWC Wants Apple Watch-Loving Americans to Go Back in Time
The Swiss watchmaker plans to focus on the US market despite limited demand for luxury timepieces.
Swiss Watchmaker IWC Opens Bar to Lure High-Spending Clients
IWC is experimenting with new ways of attracting shoppers, such as trying to sell experiences rather than just products.
Watch Brands Find Growth in the Women's Market
As the global demand for timepieces slows, companies are eager to draw from the relatively untapped well that is the ladies watch segment.
Vacheron Ditches Diamonds for Mechanical Features to Lure Women
The common denominator to attract female clientele in the luxury watchmaking industry has so far usually been a sparkly one — diamonds. Vacheron Constantin, the oldest Swiss watchmaker in continuous operation, plans to change that.
Vacheron Ditches Diamonds for Mechanical Features to Lure Women
The common denominator to attract female clientele in the luxury watchmaking industry has so far usually been a sparkly one — diamonds. Vacheron Constantin, the oldest Swiss watchmaker in continuous operation, plans to change that.