Kosas
Latest News & Analysis
Beauty
Kosas Masters the Art of Reinvention
First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.
Beauty
Beauty’s Most Sought-After M&A Targets in 2024
Now that the market has stabilised, beauty brands of all shapes and sizes are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Selena Gomez’s Rare Beauty.
Beauty
Beauty Influencer Events Are Making a Comeback
A few beauty brands have taken advantage of LA’s weather, space and concentration of influencers to stage the pandemic’s first live product launch events. Others are finding success with virtual 'parties.'