The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.
Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.
The growth was fuelled by its Bath & Body Works brand.
Bath & Body Works, whose hand sanitisers and soaps are in high demand, is more important than ever as L Brands tries to pick up the pieces after the failed Victoria’s Secret deal amid a global pandemic.
This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.