La Ligne

The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.

For direct-to-consumer labels, third-party retailers can provide a powerful marketing channel, but knowing which stores to work with and how aggressively to push is often challenging. BoF makes sense of the strategy.

As the once-disruptive business model of bypassing wholesale and going direct-to-consumer via e-commerce becomes commonplace, brands must do more to differentiate themselves.

Former American Vogue editors Meredith Melling and Valerie Boster have partnered with Rag & Bone alumna Molly Howard to launch an accessibly priced collection inspired by French stripes.