Neiman Marcus
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.
How Neiman Marcus Group Is Transforming the Associate Experience With a People-First Approach
BoF sits down with Eric Severson, chief people and belonging officer of NMG, and his people services team, to learn how the company uses analytics to modernise its people strategy and culture today.
How Neiman Marcus Group Is Transforming the Associate Experience With a People-First Approach
BoF sits down with Eric Severson, chief people and belonging officer of NMG, and his people services team, to learn how the company uses analytics to modernise its people strategy and culture today.
How Luxury Brands Court the 1 Percent
Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.
Why Farfetch and Neiman Marcus Need Each Other
As the industry consolidates further, the online luxury platform will invest up to $200 million in the American department store group, powering its tech in the hopes of gaining a stronger grip on the US market.