This week, Dazed Media names Bunny Kinney its new editorial director, while The Communications Store has appointed Emma Paton president of its US office.

In today's News Bites, a new joint venture between Modern Media and Dazed Media acquires a majority stake in Nowness, Elie Top unveils an innovative new digital platform, and Kérastase taps the experience economy.

Raven Smith, commissioning director at fashion video channel Nowness, says "diligent preparation and investment in the process creates something more satisfying in the long run."

BoF compiles the most important professional moves of the week.

LONDON, United Kingdom — As online video consumption continues to grow, short fashion films have become an increasingly important component of brand

This season, a wide diversity of fashion films provided evidence that the genre has matured.

http://vimeo.com/29112896

LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a