Palace

Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.

Gore-Tex jackets, hiking boots and other outdoor items — collectively known as “gorpcore” — are sweeping fashion retailers, resale platforms and mood boards. How big can the trend get?

The tie-up is a milestone for the skater-inflected London label and the American preppie-western giant, which has never done a streetwear collaboration and is trying to attract millennials.

Supreme’s partnership with private equity giant Carlyle is symbolic of streetwear’s high growth potential. BoF identifies the top acquisition targets in the space.

From Grace Wales Bonner to Kenzo, this season’s most successful video campaigns shied away from the product-driven narrative, taking a more cinematic approach instead.