TikTok parent company ByteDance has already proved it can build a social media platform that dictates what users will watch. Now, it’s created an app to influence what they buy.

Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.

Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.

TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.

Microsoft Corp approached Pinterest Inc in recent months about a potential deal to acquire the $51 billion social media company, the Financial Times

Pinterest has formed a partnership with the London-based magazine and digital platform for young fashion creatives, to help this year’s graduates

This week, Aya Kanai was named Pinterest’s new head of content and editorial partnerships, while Valentino general manager for the Middle East, Laurent Bergamo, was promoted to chief executive of the Americas region.

From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.