TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.

Microsoft Corp approached Pinterest Inc in recent months about a potential deal to acquire the $51 billion social media company, the Financial Times

Pinterest has formed a partnership with the London-based magazine and digital platform for young fashion creatives, to help this year’s graduates

This week, Aya Kanai was named Pinterest’s new head of content and editorial partnerships, while Valentino general manager for the Middle East, Laurent Bergamo, was promoted to chief executive of the Americas region.

From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.

Chinese tech start-ups were once dismissed as mere copies of concepts cooked up in Silicon Valley. Now, a new generation of entrepreneurs are transforming what began as clones into highly innovative companies, demonstrating that copying is often at the heart of creativity.

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

In its last private funding round in 2017, the digital scrapbook raised $150 million for a total valuation of about $12.3 billion.