The Italian trade show group has scheduled a return to in-person events in June. It will kick off with its popular menswear show, Pitti Immagine
With large in-person events facing an uncertain future due to changing coronavirus restrictions, trade shows have had to sharply adapt to serve their audiences. But with a changing format, will the business model have to change too?
The luxury veteran behind Pitti Immagine explains how the Italian trade show group will evolve in the face of threats to the B2B system and double down on the visitor experience with an ‘obsessive’ attention to detail.
Pitti Fragranze unites the individuals transforming the industry through innovative retail models, niche product lines and sustainability strategies. BoF discovers more.
Italy is an increasingly attractive destination for Chinese luxury consumers, some of whom are put off by other popular destinations due to the US-China trade war, Hong Kong's anti-extradition demonstrations and France’s "gilets jaunes" protests.
BoF Careers meets Francesca Tacconi, the woman behind Pitti Uomo’s special guest designer programme who is responsible for bringing the likes of Givenchy, Raf Simons, JW Anderson and Craig Green to the fair.
Contemporary masculinity is in flux and Pitti Uomo is a wonderfully precise barometer of what's happening, reports Angelo Flaccavento.
From its launch in 1975, the Florentine tradeshow Pitti Immagine Bimbo has played a leadership role in the evolution of the childrenswear market.
Growth in childrenswear has overtaken that of both menswear and womenswear.
Italy’s new prime minister Matteo Renzi is focused on tackling the many problems facing Italy’s fashion sector, sparking new hope across the industry. Will he succeed?
Since its inception, Pitti Uomo has grown into the largest and most influential menswear trade show of its kind. In the second instalment of a two-part series, we examine how Pitti Uomo became a global player.
In Florence's historic Palazzo Vecchio, the Italian Prime Minister Matteo Renzi and BoF founder Imran Amed honoured 30 leading global menswear retailers on the occasion of the 60th anniversary of 'Firenze Home Town of Fashion.'