Pitti Immagine

With large in-person events facing an uncertain future due to changing coronavirus restrictions, trade shows have had to sharply adapt to serve their audiences. But with a changing format, will the business model have to change too?

The luxury veteran behind Pitti Immagine explains how the Italian trade show group will evolve in the face of threats to the B2B system and double down on the visitor experience with an ‘obsessive’ attention to detail.

Pitti Fragranze unites the individuals transforming the industry through innovative retail models, niche product lines and sustainability strategies. BoF discovers more.

Italy is an increasingly attractive destination for Chinese luxury consumers, some of whom are put off by other popular destinations due to the US-China trade war, Hong Kong's anti-extradition demonstrations and France’s "gilets jaunes" protests.

BoF Careers meets Francesca Tacconi, the woman behind Pitti Uomo’s special guest designer programme who is responsible for bringing the likes of Givenchy, Raf Simons, JW Anderson and Craig Green to the fair.