Ruhan

Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?

An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.

There is a fortune to be made selling low-cost clothing in China. But cut-throat competition, ‘Taobao villages’ and local know-how give domestic players an edge over global names like H&M and Zara.