BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.

BoF breaks down how the fast-fashion disruptor has built a global business that now rivals incumbent players like Zara and H&M.

The Chinese fast fashion giant built an empire on unmatched speed-to-market and unbelievably low prices. To compete, others must play a different game.

One of many fast fashion players from China trying to use the Shein playbook to chip away at Boohoo and Fashion Nova is a new brand from e-commerce giant Alibaba.

Read the latest BoF Insights report to get BoF’s perspective on the state of the fashion industry’s supply chain model, plus data-driven guidance on how companies can strengthen their supply chains in the face of pandemic and geopolitical challenges.

Shoppers were spending in force this holiday season, but while some brands enjoyed big sales bumps, others slumped.

Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.

The Chinese fast fashion giant just hired a head of sustainability, and is taking other steps to remove some of the mystery in how it operates. But some of the company’s critics say the fast fashion business model can’t be reformed.