Ashley Graham will serve as the new face of the 22-year-old incumbent shapewear brand in an effort to maintain market share that challengers like Skims are seizing for themselves.
New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
"Spanx are now sold in 60 countries, from the UAE to Sri Lanka and Peru, and have become red-carpet mainstays."
"Spanx are now sold in 60 countries, from the UAE to Sri Lanka and Peru, and have become red-carpet mainstays. At 45, Sara is America’s youngest
Like their counterparts in Silicon Valley, fashion entrepreneurs should begin by identifying real problems. Not enough dresses and handbags to choose from isn’t one of them, argues Ari Bloom.
"Spanx, the flab-obscuring, body-sculpting line of bras and bodysuits, helped a generation of women squeeze into ever-tinier dresses. Now it's
LONDON, United Kingdom – BoF compiles the most important professional moves of the week.
"The Spanx empire of stomach-flattening, thigh-slimming, jiggle-reducing foundation garments has expanded to include what the brand promises is the
BoF compiles the most important professional moves of the week.