The Inkey List

The partners created the skin care line Selfless by Hyram as a joint venture soon after the influencer’s rise to TikTok fame during the pandemic. But the label faced growing pains, due to high price points and questions of authenticity.

The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.

To break into the hard-to-penetrate American market, British-born DTC upstarts are embracing wholesale and investing in US-centric marketing channels.

Affordable skin care has seen explosive growth during the pandemic. Here’s how some inexpensive brands stand out in a crowded market.