Violet Grey
Beauty E-Commerce Is Broken
Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.
Why Going Private Won’t Solve Farfetch’s Problems
The luxury e-tailer could be the latest e-commerce firm to go private amid its worst year as a public company. But Farfetch’s much scrutinised lack of focus could persist outside the public market.
Farfetch to Close Beauty Division
The luxury marketplace had hoped to take a “leading position” in the space when it launched cosmetics, skin care and hair care in April 2022 but found it harder than expected to attract shoppers.
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
Farfetch Is Buying Violet Grey: Here’s Why
The luxury fashion platform sees an opportunity in beauty that has eluded many others.