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The government’s recent ban on so-called “sissy men” in the media could have far-reaching implications for China’s fashion community and global brands operating there.

The brand can no longer be found on China’s major e-commerce platforms, following an uproar on social media about its decision not to use cotton sourced from the Xinjiang region.

Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.

The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.