Zegna
Why Logo-Free Luxury Is Here to Stay
‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.
In Milan, a Classical Restoration
Tailoring was all over in the latest round of men’s shows, and with it a newfound sense of properness, reports Angelo Flaccavento.
The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days
The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.
Stòffa’s 30-Year Plan to Build a Legacy Brand
Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.
Why Some Luxury Groups Are Doing Better Than Others
The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.