As influencer collaborations saturate social feeds and consumers grow increasingly sceptical of social selling, BoF offers tips for cutting through the noise.
The rise of social media has supercharged the influence economy, making influencers a critical part of the marketing mix. Download BoF’s ‘Playbook’ for actionable insights on how to maximise your influencer strategy.
The handbag brand, known for its clean and geometrical designs, is moving into a new category, launching its first shoe collection in April.
This month, our Spotlight shines on Wandler, an Amsterdam-based leather goods brand whose bold, architectural handbags have attracted interest from global retailers in its first season.
Podcasts are one of the fastest growing forms of media, although monetisation remains a challenge. Can fashion make a successful go of it?
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
What began as a niche cashmere line has blossomed into a brand with almost $60 million in annual revenue and plans to take the quintessential Copenhagen girl global.
The multi-million dollar business of street style has hit saturation point. BoF talks to the photographers, editors, designers and influencers who make the market on how they are evolving their strategies.