As influencers, buyers and editors gather for the latest Shanghai Fashion Week, industry insiders share their thoughts on China’s creative ecosystem and what needs to happen for the city to become a global fashion capital.

The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.