There’s no science to 'going viral' in fashion, but these strategies will help cut through the media noise — even if you're on a budget.

" Elza Wandler had an instant hit on her hands with the Hortensia handbag."

The handbag brand, known for its clean and geometrical designs, is moving into a new category, launching its first shoe collection in April.

This month, our Spotlight shines on Wandler, an Amsterdam-based leather goods brand whose bold, architectural handbags have attracted interest from global retailers in its first season.