Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.

The teen apparel brand with the California vibe has charged back into the mix, trying to turn things around for its struggling parent, Abercrombie & Fitch Co.

This week, Richmont appointed Andrew Maag as chief executive officer of Dunhill, and Chloé confirmed the departure of creative director Clare Waight Keller.

Abercrombie & Fitch Co has promoted Fran Horowitz to the role of chief merchandising officer in another effort by the company to make its apparel more attractive to teen shoppers.

Abercrombie & Fitch Co., which hasn’t had a CEO in five months, has set up a contest for the job that pits its operations chief against each of its brand presidents.

LONDON, United Kingdom – BoF compiles the most important professional moves of the week.