“Mile” Phakphum Romsaithong & “Apo” Nattawin Wattanagitiphat

Global luxury brands are signing celebrity ambassadors from Thailand to tap into rising local demand and leverage the stars’ growing appeal across the wider Asia region.

Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.