The skate shoe brand is 15 years into a sales boom and competes head to head with Nike and Adidas. Now parent company, VF Corp., is betting the same formula can help it transform from a collection of musty department-store labels into a retail empire.

With a lingerie-clad Emily Ratajkowski slurping spaghetti no longer quite the easy, breezy image of female empowerment it was claimed to be, the editor and superstylist has ditched her sexed-up annual Advent Calendar for #movingLOVE, reports Tim Blanks.