BoF sat down with Oksana Moroz-Hunt, president and founder of Sanahunt, to learn how the largest luxury store in Ukraine is developing its menswear business.
The online jeweller is dispensing with display cases and security guards as it expands into brick-and-mortar shops, betting a more-relaxed experience will draw millennial customers.
In an exclusive interview at Gucci's newest retail outpost, chief executive Marco Bizzarri explains why the brand is throwing out the "snobbish" luxury retail playbook in a bid to convince its internet-savvy customers there is still a reason to shop in stores.
Sales showrooms once existed solely to engage retail buyers. Now, they’re serving as yet another touchpoint with consumers.