The Business of Fashion is excited to introduce “The BoF Show with Imran Amed”, an immersive streaming video series created in partnership with Bloomberg Quicktake.
Launching on Thursday 30th September, the show captures an extraordinary time for fashion as this $2.5 trillion dollar industry reawakens after global lockdowns. The first block of six episodes explores a central question on the minds of business and creative leaders; how to balance profit with purpose?
Imran Amed founded The Business of Fashion 15 years ago as the industry was being transformed by technology and shifting customer values. Now, he meets the people forging fashion’s future. They include Demna Gvasalia, creative director of Balenciaga; the business leaders Bruno Pavlovsky, president of fashion at Chanel, François-Henri Pinault, chairman and chief executive officer at Kering and Angelica Cheung, venture partner at Sequoia Capital, China as well as multi-hyphenate innovators Kai-Isaiah Jamal and Sinéad Burke, designer-radical Marine Serre and the entrepreneurs building Vestiaire Collective, Depop, RTFKT and The Dematerialised.
At a time where real-life travel is curtailed, the show transports viewers from the Paris Haute Couture fashion shows to the Metaverse, exploring the fusion of physical and digital realities while illuminating global issues including inclusion and responsibility for the planet we all share.
The series will be available to stream on The Business of Fashion and Bloomberg Quicktake, with new episodes released every two weeks beginning this Thursday at 9pm New York time.
Short segments will also be available to view on BoF’s social media channels. A selection of in depth interviews with key protagonists from the show will also be featured on The BoF Podcast.
Watch the trailer, see the episode schedule below and stay tuned for further updates.
Imran travels to Paris for the first time since global lockdowns to find designers Demna Gvasalia of Balenciaga and Marine Serre hoping the world has woken up to the need for change.
Launch Date: Thursday 30th September
Episode 2: Reinvention. Can Historic Brands Adapt To Shifting Customer Values?
Luxury CEOs Francois-Henri Pinault of Kering and Bruno Pavlovsky of Chanel tell Imran they are finding ways to connect with customers, even when they are not travelling. But in Beijing, expert Angelica Cheung says when tourists come back, they’ll be looking for something different.
Launch Date: Thursday 14th October
Episode 3: Belonging. The Business Case for Diversity.
In Paris, Imran chats with editor-in-chief of Harper’s Bazaar, Samira Nasr to learn about her rise in an industry that has systematically left people of colour out. In London, he returns to find industry leaders united in wanting to see the gilded doors of fashion thrown open.
Launch Date: Thursday 28th October
Episode 4: Dematerialisation. Fashion’s New Frontier Is Virtual Worlds.
Imran mints an NFT, dons an outfit that doesn’t exist, and steps into the virtual realm with pioneering entrepreneurs behind RTFKT, Lukso, and The Dematerialised to discover why they believe the Metaverse is the next fashion gold mine.
Launch Date: Thursday 11th November
Episode 5: Resale. Old Clothes, New Profits. Inside the Booming Market in Secondhand Style.
At Vestiaire Collective’s authentication centre in Northern France, CEO Max Bittner shows Imran how countering counterfeits secures growth. Back in London, he finds Depop’s CEO Maria Raga pondering another safety issue; how to protect a youthful community online.
Launch Date: Thursday 25th November
Episode 6. Responsibility. How Can Luxury Balance Profit with Purpose?
In a special episode, set in a country garden in the centre of Paris, Imran gains rare access to François-Henri Pinault, the billionaire CEO of Kering and learns of a plan to count the true cost of luxury, from water, air and the earth we share to the people who make our clothes.
Launch Date: Thursday 9th December
“The BoF Show with Imran Amed”, an immersive video series streaming on Bloomberg Quicktake. Watch the trailer, explore the first six episodes here and stay tuned for the biweekly episode launches.