The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Designer Marine Serre has long had an affinity for the evoking the apocalyptic in her work — that tendency has never been more resonant than in the Covid-19 era. In the latest BoF Live, Serre joined BoF’s editor-at-large Tim Blanks to discuss the evolution of her eponymous sustainability-focused brand for the post-pandemic world. Blanks says. Known for her use of discarded and recycled fabrics, Serre says she has grown less shy about doing exactly what she wants to do in fashion: revising peoples’ ideas of preciousness and creating garments out of materials already imbued with meaning.
“We are born in this time with lots of problems,” said Serre. “But with techniques and process, let’s try to transform what is there, and dead actually, and make something new with that,”
To participate in #BoFLive, BoF’s digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.
After a career surfing the zeitgeist, the rising star of Paris Fashion Week comes home to humanity for her latest collection, writes Tim Blanks.
The apocalypso was Marine Serre’s window-dressing for a collection that featured her signature repurposing of familiarity. It could have been a lot more energized by dystopia. But in the end, she insisted on optimism.
The Rome-based couture house’s bet on Rome’s most bankable design talent could help it punch above its weight.
The duo behind Skims are taking a minority stake in the luxury cashmere label, with an eye on scaling the cult brand.
After headline pieces — sometimes formerly owned by celebrities or featured on TV — sell for blockbuster prices, they can end up pretty much anywhere, from museums to collectors’ closets.
Serre, who grew sales by 20 percent in 2023, has been named Pitti Uomo’s next guest designer. She’s using the opportunity to show her men’s collection for the first time.