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Post-Pandemic Dressing — What Are Consumers Buying Now?

After more than a year of elasticated waistbands, will high heels and party dresses make a comeback? BoF’s latest live event takes stock of the new consumer psychology.
Post pandemic

The Covid-19 pandemic changed lives and changed dress codes. Professionals traded trousers and pencil skirts for sweatpants and leggings, as comfort became the driving consideration for any purchase. But with vaccinations on the rise and economies beginning to reopen, will consumers embrace their old dress codes, or has the way people think about fashion changed for good?

“The focus on our clothes and our style is less on ‘How does this look?’ and ‘How does this aesthetic value suit the environment I’m going into?’” said fashion psychologist Shakaila Forbes-Bell. “It’s shifted to ‘How do clothes make me feel? How can I function in this? How does this signal something specific about me?’”

BoF’s Brian Baskin and Diana Pearl sit down with Forbes-Bell, and Edited market analyst Kayla Marci to assess the consumer landscape, talk trends and evaluate how retailers are reacting to changes in demand.

Related Articles:

The Revenge Shopping Opportunity

Take a Look Inside The Post-Pandemic Store

Luxury’s Post-Pandemic Future

To participate in #BoFLive, BoF’s digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.

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