The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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LONDON, United Kingdom — What does it take to build a fashion brand that is good for the planet, the people in it and still turns a profit?
In the first masterclass in #BoFLIVE's new series, How to Build a Sustainable Fashion Brand, Senior Correspondent Sarah Kent was joined by Better Work's Tara Rangarajan and sustainability consultant Michael Sadowski for a virtual panel discussion focused on defining the challenges, the opportunities and how to get started building a sustainable fashion brand.
“It’s not just a checkmark [like] ‘yeah we care about social and environmental issues.’ It’s really about the way that you operate day in and day out,” Rangarajan said. When it comes to establishing a responsible business model, one of the challenges brands contend with is this notion that there isn't a business case for acting on sustainability issues, while smaller brands may feel that effecting change is beyond their capacity and resources. Rangarajan and Sadowski break down these obstacles and provide actionable solutions to help companies meet their sustainability targets.
Key Lessons from Masterclass 1: The Baseline
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Supplementary Reading:
Register for the next masterclass in How to Build a Sustainable Fashion Brand: Designing with Difference
What materials, design processes and choices can minimise a garment’s environmental impact? How can design align with doing social good? The second masterclass in BoFLIVE’s new online learning series establishes design practices and principles that are better for the planet and people.
Masterclass 2: Learning Outcomes
By the end of the session, attendees should be able to:
Also, stay tuned for the next monthly episode of BoF's online learning series How to Build a Sustainable Fashion Brand.
Masterclass 3: Tracking and Traceability
Key questions answered
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Learning Outcomes
Masterclass 4: Buying Better
Key questions answered
Learning Outcomes
Masterclass 5: The Case for Culture
Key questions answered
Learning Outcomes
Visit our calendar to find details of upcoming digital events and RSVP.
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