The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
In a bid to bake sustainability into their business models, brands are placing bets on a variety of promising new materials, such as mushroom-based leather, recycled textiles and regeneratively-farmed cotton. Even Hermès, a luxury brand steeped in heritage and traditional craftsmanship, began experimenting with Californian mushroom-materials start-up MycoWorks in 2021, a signal of coming mainstream change in the industry.
Change is sorely needed: Copenhagen-based sustainability advocacy group The Global Fashion Agenda and consultancy McKinsey & Company say the fashion industry contributes roughly 4 percent of total global greenhouse gas emissions, and that raw material production alone accounts for 38 percent of the fashion industry’s total emissions.
“If we can really seize on creating materials with a better environmental impact, a smaller footprint, and scale them and adopt them in a way that really moves the needle for the industry, the potential for a better impact is huge,” said BoF’s Rachel Deeley.
In this Masterclass and on the heels of her case study “Fashion’s Race for New Materials,” Deeley sat down with BoF’s London editor Sarah Kent and a panel of experts, including Elaine Siu, chief innovation officer at the Materials Innovation Initiative; Tanyaradzwa Sahanga, product creation, sustainability and commerce consultant; and Claire Bergkamp, chief operating officer at nonprofit Textile Exchange to discuss the need for swift progress in the industry and barriers to widespread adoption.
Exclusive to BoF Professional members.
The former Vogue Ukraine fashion director and LVMH Prize finalist’s upcycled tailoring label Bettter aims to become a platform that helps big brands give deadstock garments new life.
Europe’s Parliament has signed off rules that will make brands more accountable for what happens in their supply chains, ban products made with forced labour and set new environmental standards for the design and disposal of products.
Fashion’s biggest sustainable cotton certifier said it found no evidence of non-compliance at farms covered by its standard, but acknowledged weaknesses in its monitoring approach.
As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.
The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.