Holli Rogers
Chair, Browns; Chief Brand Officer, Farfetch
She has executed a full brand reboot and a new high-tech store in East London, quadrupling the size of the business.
VITAL STATISTICS
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreWhat is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreFive Years After the Farfetch Deal, What’s Next for Browns?
The Farfetch-owned British fashion boutique has been buoyed by a digital pivot. But as it celebrates its 50th anniversary, its plans to revolutionise physical retail are facing fresh challenges.
Farfetch's Latest Ad Campaign Sells a New Product: Itself
The online marketplace has long relied on its wide selection of luxury labels to draw consumers. Now, Farfetch is trying to build a brand as well as a platform.
#BoFLIVE: The Fate of Luxury Retail
Catch up on the #BoFLIVE conversation on what's next for luxury retail as multi-brand retailers face increasing challenges during this time of uncertainty.
What Will Stores Look Like When They Reopen?
From luxury drive-throughs to sanitised garments, retail is going to be drastically different from now on.
Luxury Fashion Rental Platform Armarium to Cease Operations
The company, launched in 2016, offered high-fashion in partnership with boutiques and stores.
Farfetch Does Drops Now, Too
The platform will offer limited-edition, exclusive products on its app as part of an effort to get more shoppers engaging more often with its offering.
Browns 'Roaming Retail' Concept to Set Up Shop in Berlin
The British multi-brand boutique will host a three-day, festival-style pop up for the latest incarnation of its 'Nomad' travelling retail concept.
How I Became… Director of Men’s and Womenswear Buying at Browns
With a buying career that spans Net-a-Porter, Harvey Nichols and now Farfetch-backed Browns, Ida Petersson talks about taking pride in your work, the significance of workplace psychology and what not to do at fashion week.
How I Became… Director of Men’s and Womenswear Buying at Browns
With a buying career that spans Net-a-Porter, Harvey Nichols and now Farfetch-backed Browns, Ida Petersson talks about taking pride in your work, the significance of workplace psychology and what not to do at fashion week.
What Fashion Needs to Know From Mary Meeker’s 2019 Internet Trends Report
Nine key takeaways from the venture capitalist’s annual state of the internet.
Power Moves | Holli Rogers Named Farfetch Chief Brand Officer, Stella McCartney CEO To Step Down
This week, Farfetch announces a number of executive appointments, including chief brand officer and its first chief digital officer, while Frederick Lukoff leaves Stella McCartney.