Sir Lewis Hamilton
Athlete
The record-breaking British racing driver has been instrumental in raising his sport’s global profile and deepening its ties to fashion.
VITAL STATISTICS
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreWhat is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
Explore
Inside Formula 1′s $500 Million Vegas Splurge
Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.
How Fashion Entered the Formula One Race
A new owner, media-friendly strategy and an upcoming Brad Pitt film have helped catapult Formula One into the cultural spotlight. For brands, there are untapped opportunities in the sport – “like a Super Bowl every weekend”.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
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