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Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.
Nike store front | Source: Shutterstock
By
  • Kristina Ezhova

Nike Returns to Familiar Strategy With Kaepernick Ad Campaign (The New York Times)
"Nike has long relied on controversy in marketing an image of edgy youthfulness. Nike has signed Mr. Kaepernick, perhaps the most divisive American athlete of his generation, to a lucrative new contract and will produce branded apparel with his name and image."

The Shady World of Beauty Influencers and the Brands That Pay Them, Explained (Vox)
"Some in the industry have alleged that unnamed influencers are asking beauty brands for $20,000 to even $85,000 for a single video or Instagram post to tout their products. Even more explosive, though, were suggestions that brands were willing to pay influencers these sums to post negative reviews about competitor brands."

How Reality TV Shaped the Idea of Fashion as a Hostile Industry (Dazed)
"The dynamics depicted in these shows: assistants weeping, Rachel Zoe hospitalised with stress-induced vertigo, nobody ever receiving praise or pay or holiday, led us watching to believe that this is how to run a successful fashion business or how to get ahead in the industry."

Levi Strauss CEO: Why Business Leaders Need to Take a Stand on Gun Violence (Fortune)
"Levi Strauss & Co. is stepping up our support for gun violence prevention. You may wonder why a company that doesn't manufacture or sell guns is wading into this issue, but for us, it's simple. Americans shouldn't have to live in fear of gun violence. It's an issue that affects all of us — all generations and all walks of life."

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