Levi's
Calvin Klein, Levi’s and the Real Value of Marketing
Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.
Unpacking Levi’s New Marketing Strategy
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
Why Levi’s Is Looking Beyond Denim
Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.
The Year Ahead: What to Expect as New Sustainability Rules Roll In
The State of Fashion 2024's essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.
Do Brands Need Chief Digital Officers?
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.