The American e-commerce giant has been trying to lure luxury fashion brands to its platform for years. Now, it’s new, mobile-only ‘Luxury Stores’ launch aims to adapt the successful template set out by Alibaba’s Tmall for its customers.
With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.