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The brand had already suspended Irving on Nov. 4 after the NBA player shared a link to film with anti-semitic views and initially refused to apologise for his actions.



Asos has led the charge to the shift in online retailing in Britain over the last decade but lately its growth has stalled, and new chief executive José Antonio Ramos Calamonte, who took the helm in June, is trying to revive profits


Viva magenta, a red tone, will encourage optimism and allude to the rise of the virtual world as well as technology such as artificial intelligence in the months to come, the company said.


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