From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
Norma Kamali has lasted 55 years in fashion by strategically reviving old styles and making them relevant for new customers. The formula requires more than a flip through the archives, though.
BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.