Malique Morris
DTC Correspondent

Malique Morris is the Direct-to-Consumer Correspondent of The Business of Fashion (BoF). He is based in New York City and covers digitally-native brands and the broader changes in the online shopping industry. Previously, Malique was a retail and e-commerce reporter at The Information. He has a Bachelors in Television & Radio from Brooklyn College at City University of New York, and Masters in Business & Economics Reporting from Craig Newmark Graduate School of Journalism at City University of New York.

The News in Brief

Farfetch’s year-on-year sales decline continued in the final quarter of 2022 as the luxury e-commerce firm faced sustained geographic challenges in Russia and China. But the company expects new partnerships will help sales grow more than 10 percent in 2023, and reach as high as $10 billion by 2025.

Sales for the singer’s inclusive streetwear line, which is produced in collaboration with Adidas, fell more than 50 percent in 2022 to $40 million, far below Adidas’ $250 million revenue projections, according to a new report from the The Wall Street Journal. Adidas also anticipated losing $10 million from the partnership last year.

The DTC basics brand announced internally on Wednesday that it will cut staff to help improve profitability by the end of the year amid rising inflation and recession fears, according to an internal email viewed by BoF.

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