default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Burberry Says Riccardo Tisci Is Creating Buzz to Drive Turnaround

CEO Marco Gobbetti said the initial response from press, buyers and customers has been "exceptional."
Riccardo Tisci's Burberry debut | Source: InDigital
By
  • Reuters

LONDON, United KingdomBurberry said it had seen an "exceptional response" to the creative vision of its new designer Riccardo Tisci after it reported a slight dip in first-half revenue and operating profit as it works to turnaround the brand.

Tisci's highly anticipated debut for the British label received a positive reception from critics and buyers alike, including from the brand's wholesale partners, when it was shown in September.

"The initial response from influencers, press, buyers and customers to our new creative vision and Riccardo's debut collection 'Kingdom' has been exceptional," chief executive Marco Gobbetti said on Thursday.

But he said his multi-year turnaround was only in the first phase and translating the buzz around the brand would take time.

Burberry reported revenue of £1.22 billion ($1.60 billion), down 3 percent but ahead of analyst forecasts, and adjusted operating profit of £178 million, down 4 percent.

It said its outlook for the full-year, including £100 million of cost savings, was unchanged.

By Paul Sandle; editor: Sarah Young.

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion: Technology
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
The State of Fashion: Technology