Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Yoox Net-A-Porter on Track to Meet Five-Year Plan Target

YNAP's core profit margins are forecast to rise by 30 to 70 basis points in 2018, with the online luxury retailer boosted by mobile sales and those in the Middle East.
Porter's digital campaign featuring Natalie Portman | Source: YNAP
By
  • Reuters

LONDON, United Kingdom — Core profit margins at Yoox Net-A-Porter (YNAP) will rise by 30 to 70 basis points in 2018 and growth at the luxury online retailer will be boosted by mobile sales and those in the Middle East, the group's chief executive said on Tuesday.

"(The results) in 2017 and the outlook for 2018 put us on track to meet our five-year plan target and we expect an improvement in adjusted EBITDA margin between 30-70 basis points this year," CEO Federico Marchetti told Reuters in an interview ahead of the group's full-year results.

The online retailer, which runs four different websites as well as online flagship stores for famous fashion brands such as Armani, Moncler and Valentino, has set a goal of increasing revenue annually by 17 to 20 percent at constant exchange rates in the years to 2020.

The group said in a statement that full-year adjusted earnings before interest, taxes, depreciation and amortisation (EBITDA) were 169.2 million euros last year, with an EBITDA margin of 8.1 percent.

ADVERTISEMENT

Marchetti said the group sees a lot of growth coming from mobile sales, "a key pillar of our strategy," with mobile apps as the fastest growing channel within mobile sales.

"We are investing more money in upgrading and redesigning our apps and we will continue with growth (in mobile sales) month after month," Marchetti added.

In January, the group said that in 2017, for the first year, sales by customers shopping with their phone were just above 50 percent of sales.

Just over half of customers buying luxury clothes and accessories online use their mobile for their internet shopping, according to a recent survey by Boston Consulting Group.

That percentage grows to 75 percent for younger customers and 77 percent for those in China, the survey said.

By Giulia Segreti; editor: Adrian Croft.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Financial Markets
A financial lens on the fast-changing fashion sector, including markets, investors and deals.

The Best of BoF 2023: Diversity’s Litmus Test

In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.


The Year Ahead: The Future of Fashion Deal-Making

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.


The Investment Giant Behind Some of Fashion’s Biggest Deals

L Catterton, the private-equity firm with close ties to LVMH and Bernard Arnault that’s preparing to take Birkenstock public, has become an investment giant in the consumer-goods space, with stakes in companies selling everything from fashion to pet food to tacos.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024