‘Visible Not Vulgar’: Piaget Brings Back the Polo 79 in Bid to Boost Watch Division
The slim timepiece known for its trompe-l’oeil gold strip design is a watch industry icon. Relaunching the model could help Richemont-owned Piaget jump-start excitement around its watch division after years of leaning on jewellery to drive the brand’s image.
Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.
Sales at Renzo Rosso’s Breganza-based fashion group have continued to climb in a rocky market for designer apparel, validating the design-led approach that was on display at the Diesel and Marni shows this week in Milan.