Independents Acquires Bureau Betak at Valuation North of $70 Million
The events production company known for staging some of fashion’s most impactful shows generated more than $100 million in 2019. The deal is a bet on the return of big physical fashion events, albeit with a digital dimension.
Thanks to the viral “Tabi Swiper,” Maison Margiela’s iconic split-toe shoe shot to the centre of online conversation. But, the style has been on the rise for years, and may see more mainstreaming in the months to come.
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.