L52 Communications Opens in New York
The PR, marketing and events firm, which Adam Shapiro founded in 2016, operates in London and represents brands including Loro Piana, Carolina Herrera and Etro.
Alexandra Mondalek
How to Let Shoppers Know Your Brand Is Worth the Money
As consumers tighten their belts in response to inflation and the risk of recession, brands are seeking ways to tell consumers their products have value.
How Dior Made Sauvage the World’s Number One Fragrance
The fragrance’s success runs deeper than the current interest in Johnny Depp. LVMH’s hefty investments in advertising, retail, and a full range of Sauvage-scented products have helped dethrone even the top women's scents.
The Debrief | How Skims Took on Victoria’s Secret and Spanx
Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.
Luxury
Thom Browne’s Path to $500 Million, 500 Square Feet at a Time
The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants.
Thom Browne’s Path to $500 Million, 500 Square Feet at a Time
The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants.
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The News in Brief
KCD Paris Undergoes Leadership Changes
KCD promoted Alexis Arnault, who has worked as managing director of media relations since 2017, to partner.
Aimé Leon Dore To Open First International Store
The brand’s newest retail outpost will be in London, opening June 3.
Kim Kardashian Launches New Prestige Skin Care Line
The line, called SKKN by Kim, will be sold directly through the brand’s website.
Victoria’s Secret Sales Fall But Beat Wall Street Estimates
The lingerie brand reported net sales of $1.5 billion for the first quarter of 2022, a decrease of 4.5 percent compared to the same period the year prior.
Calvin Klein Hires Jonathan Bottomley as Global Chief Marketing Officer
Bottomley, who previously served as CMO at the bedding brand Boll & Branch and before that as CMO for Ralph Lauren, will begin his tenure June 6.
Glossier CEO Emily Weiss Steps Down
Weiss, who founded the company in 2014, will lead its board as executive chairwoman. Kyle Leahy, Glossier’s chief commercial officer, will become CEO effective immediately.
Condé Nast Appoints Rachel Wilkerson Miller Editor of Self
Wilkerson Miller will report to Anna Wintour, chief content officer, Condé Nast, and global editorial director, Vogue.